Why Hire a Content Writer? Aren’t Links Enough?

If you want to know how to create a great site with a top Google search ranking, take a note from someone who knows all about what Google is looking for. Google software engineer Matt Cutts responded to a webmaster question about content versus links – which is more important?

Cutts responded, “Great content has to be the foundation of any good site.” When your content writer is only mediocre, attracting quality links to your site is always going to be an uphill battle. Great content writing, Cutts continued, invites great links and results in a “well-rounded” site that search engines, like Google, simply love.

“Google always has to trade off the balance between authority and topicality… You want the sites that are trustworthy, that are reputable, but you also want topicality… You want it to be about what the user typed in. So we try to find a good balance there" (watch Cutts' YouTube video).  The easiest way to find the balance that Cutts is talking about is to turn to the services of a quality content writer.

Few business owners have the time to ensure that their content writing is at a professional level, incorporates proper organic SEO, and is consistently current. You may know every last detail of your business, but that doesn’t mean you have the time to convey those aspects in writing to your customers, and it certainly doesn’t mean that you’ll know which keywords to incorporate to increase your search engine ranking and attract more business.

The Solution is Simple, Hire a Website Content Writer

Bringing in a content writer is an affordable option that will present you with rewards and continual return on investment. Many web savvy business owners have found value in hiring a website content writer from the Star Content team. That’s because Star Content’s SEO content writers not only improve our clients’ search engine placement; we also enhance their websites with exceptional text that is professionally written, easy to read, and above all else, useful to their customers.

If you’re ready to turn your website into a “well-rounded” hub of authority and topicality, contact Star Content today. You will have a chance to speak directly with a content writer about your unique business and learn how we can work together to improve your website’s quality and increase your traffic.