Check out Star Content's archived blog entries:
- Some Things are Worth Outsourcing
(Outsourcing your content writing can present several challenges)
- Web Content Writer Rates
(How to understand the differences in web content writer pricing)
- Design and SEO Work Well Together
(How to balance design and optimization efforts)
- Do You Have a Few Seconds?
(You only have half a minute to engage website users)
- A New Star!
(Press Release for Linda Dougherty, lead designer at Star Content Writers)
- Flashy Flash Does Not Earn Cash
(Understanding how flash can hurt search engine optimization)
- How Do You Know What You're Getting
(Questions you should ask before choosing a content writer)
- A Star is Born!
(Official Star Content press release announcing formation of our company)
If you want to know how to create a great site with a top Google search ranking, take a note from someone who knows all about what Google is looking for. Google software engineer Matt Cutts responded to a webmaster question about content versus links – which is more important?
Cutts responded, “Great content has to be the foundation of any good site.” When your content writer is only mediocre, attracting quality links to your site is always going to be an uphill battle. Great content writing, Cutts continued, invites great links and results in a “well-rounded” site that search engines, like Google, simply love.
“Google always has to trade off the balance between authority and topicality… You want the sites that are trustworthy, that are reputable, but you also want topicality… You want it to be about what the user typed in. So we try to find a good balance there" (Read More »
Whether you like it or not, social media is taking over the internet, as well as many of our lives. More and more, people are discovering videos, articles, reviews, and anything else you can think of through their social web connections. Traditional online marketing is no longer enough—one of the best ways to increase web traffic now is through online, person-to-person recommendation.
But how to navigate the ever evolving world of Tweets and Facebook status updates, Diggs and LinkedIn profiles? There’s always a new method of internet marketing and a new platform for sharing web content, and if you’re not on the platform, you’ll be left in the dust. Luckily, expert content writers are here to help.
Beyond the important task of pumping up your site with quality search engine optimized (SEO) content, a content writer can be a great way to stay on top of the social media game. SEO content helps get users to your site, and social campaigns like interactive blogs and Twitter feeds keep them coming back. Thus, talented content writers not only increase web traffic to your site, through social media, they make it easy for your users to share your site with others, creating a socially-perpetuated, fee-free online marketing cycle. And that sure beats the hassle (not to mention the cost) of pay-per-click internet marketing.
Content writers can also bring business to your site through socially-networked business sites like LinkedIn. A LinkedIn company or personal profile is a simple, free tool that can improve your business if used effectively. With the help of a content writer, you can make sure your profile is beautifully written, easily searchable, and well-linked to your site and all of your site’s social outlets.
The nature of business hasn’t changed. It’s people connecting to people for one purpose or another. But the ways in which people connect are growing and evolving. Online social media can’t be overlooked as an important facet of any business’ web marketing campaign. So make sure you’re evolving with the times, or if you don’t know how, find a quality content writer who can keep you in the loop. Because if you don’t, your business might just go the way of the dinosaurs, or worse—AOL.
Most people know that duplicate content can get you banned from search engines, particularly Google. Yet, few understand why duplicate content negatively impacts websites' placement in search. Even worse is the fact that many steal content writing from other people's websites and try to pass it off as their own. In this blog, we will cover duplicate content in detail and hopefully, inspire web owners to create website writing that is informative and original.
Duplicate Content Defined by Google
If you take the time to do the research, you will see what Google clearly defines duplicate content as, "substantive blocks of content within or across domains that either completely match other content or are appreciably similar."
What does this mean? Well, if you take content from another website/author... Read More »
