Check out Star Content's archived blog entries:
- Why Hire a SEO writer? Aren't Links Enough?
(The benefits of quality content can outweigh the benefits of links)
- Content Writers + Social Media = Increased Web Traffic
(Content writers can manage your social media accounts and boost your online traffic)
- Some Things are Worth Outsourcing
(Outsourcing your content writing can present several challenges)
- Web Content Writer Rates
(How to understand the differences in web content writer pricing)
- Design and SEO Work Well Together
(How to balance design and optimization efforts)
- Do You Have a Few Seconds?
(You only have half a minute to engage website users)
- A New Star!
(Press Release for Linda Dougherty, lead designer at Star Content Writers)
- Flashy Flash Does Not Earn Cash
(Understanding how flash can hurt search engine optimization)
- How Do You Know What You're Getting
(Questions you should ask before choosing a content writer)
- A Star is Born!
(Official Star Content press release announcing formation of our company)
Your SEO content is your primary resource for increasing your internet visibility and providing your customers with the information they want and need. While SEO videos are no replacement for quality content, they can be an excellent supplement to your website and can help separate you from your competition.
Ups and Downs of SEO Videos
Using SEO videos on your site is a surefire way to immediately engage your customer. A well shot clip that introduces your business in a funny, heartfelt, or confident manner shows your customer what to expect from your company. Website videos introduce both you and your content, so be sure that if you use a video, it reflects the quality and tone of your company. If you skimp on your website video, your customer will assume that you skimp on your services as well, so be careful—a bad video can hurt you just as much as a good one can help you.
SEO videos also show customers that you stand out from the crowd. Videos show an extra effort to engage your customers, and your customers will appreciate that. The down side of this is that website videos take a great deal of extra effort and time to write, shoot, edit, and post. But if you have the necessary resources to create a quality video, they are usually well worth the effort.
Another benefit of SEO videos on your website is the amount and types of information you can include in a video. Certain messages are nearly impossible to convey in writing. Sometimes you can say much more about your business without words. However, SEO videos do have their limits and should not be considered a replacement for written SEO content.
So, add a video to your site as an introduction to your content, not a substitute for it!
There are a number of different parts of SEO that search engines find particularly delicious (keywords being one of their favorites), but no matter how you look s at search engines, they love content. A good content writer would do well to serve up heaping portions of words on their site.
While pictures, video, and sound can add dimension to a website, words are what the search engines go after and what will ultimately get the most people to your site. This fact is the reason why having an excellent website content writer crafting words and placing them on your site is very important. In some situations it’s possible to achieve high search engine rankings with a small number of keyword-laden pages, but for most of the companies on the web this isn’t an option.
So what content should go up on the site? Content writers should, of course, focus on placing content up about the product or service first. Generally that should place an adequate amount of content on a site, but the product and service can only be written about so much. Once the company has received adequate face time, there are several other options a content writer can explore to bulk up a site.
Blog
As far as content writing is concerned, blogs are an easy and fast way to deliver additional content to your site while also effectively utilizing SEO techniques. Blogs can be brief, 300 word blurbs with keywords that concern subjects relevant to your company. Additionally, blogs offer the opportunity for potential customers and clients to interact with your content. See our Blog writing article for additional tips.
Articles
Another way to present content is by crafting articles, which are traditionally more informative, longer in word count and less casual than blogs. Articles may be written about your company’s services or products and should include factual, researched information. The bonus is that you can submit articles to popular share sites like Facebook, Twitter or Digg.
Case Studies
Don’t want to make overt claims about your business? Why not present your users with case studies that highlight your successes? Case studies are an excellent way to establish trust and authority with your users, but must provide honest information in a short format.
Reviewing Products and Web Sites
A content writer can add clever SEO bulk by reviewing relevant web sites and products. An added bonus for giving the nod to a website or product is that particular company could end up promoting you as well.
Recently, we have the great honor of working with Dr. Timothy Garofolo, DDS on his new website: http://www.SanDiegoDentistryStudio.com.
Our team was hired to re-invent the appearance and marketing efforts of The San Diego Dentistry Studio, which is a state-of-the-art dental facility in Southern California. We were able to use a SEO web design that gracefully incorporated informational content, including: web pages, blogs, photo galleries and video. Our content writers and designers took on the task of re-writing 50 plus pages of content, re-designing a SEO template and creating an online marketing campaign that made sense for Dr. Garofolo's business.
We want to congratulate Dr. Garofolo on the launch of his new site and we wish him continued success! Here's to great search engine results and branding that makes you stand out - like a STAR!
Old Website:
New Website by Star Content, LLC:
