Writing a Stellar "About Us" Page
If you’ve decided to act as your own web content writer, never underestimate the importance of a solid “About Us” page on your company’s website. The “About Us” page is one of the most frequently clicked on pages by prospective customers who want to make sure that your business is legitimate and honest. The number one question that customers are asking by clicking on your “About Us” page is:
“Are you trustworthy?”
When acting as your own content writer, it’s important to answer this question fully and honestly. Potential customers are looking for a variety of information when they visit this important page of your website, including:
A brief overview of your products or services. Be sure to cover what you do and why you’re great at it. An experienced website content writer knows how to convey this information cleanly, crisply, and without too much fluff.
A short history of your company. People want to know where you came from. If you’re a huge company that grew from nothing, your content writers should let your customers know that. If you’re just a little ‘ma and pa’ outfit, your customers will appreciate that information as well.
Profiles of your executives or sales team. Your web content writer will have to make a judgment call with this information – it may not be necessary or even appropriate for some businesses. But particularly if you are in a service industry in which your clients will be working personally with your staff and/or yourself, your content writer should give your clients a glimpse of who you and your team are, and why they should work with you.
Contact information. Many websites have “Contact Us” as a separate page in their websites, but even if this is the case with your website, your website content writer should include a link to your contact information or even repeat your contact information on your “About Us” page. The easier you make it for your customer to navigate your website and find what they’re looking for, the better.
Other information that you can include in your “About Us” page, if appropriate, is positive customer feedback, a list of clients, links to articles or press releases, and any awards that you or your company have won.
If you want your website, including your “About Us” page to be the best that it can be, turn to the content writers at Star Content. We offer packages of 5, 10, 15, and even 20 plus pages to business owners looking to improve the quality and visibility of their website without spending a fortune.
Contact us today to learn how your website can be improved with the addition of great content.
This article was written by Angela Guess, Content Strategist at Star Content, LLC. All rights reserved © Star Content 2010.