When to Hire a SEO Writer

You’ve got a great product, an all-star team working for you, and you just put up a spiffy website. Now what? Now you hire an SEO writer.

As soon as your company has an internet presence, it’s crucial to have an expert placing content on the page. It’s not enough for a company to merely have an eye-catching web design and an excellent product to sell to survive in today’s business world. If no one is visiting your website, all of your hard work means very little. Your site needs to snatch as much internet traffic as possible and the best way to do that is to have an SEO content writer crafting effective, engaging copy.

If you tried to forego hiring an SEO writer, here are a few warning signs that it’s time to find one:

Your Site Doesn’t Appear on the First Few Pages of Popular Search Engines
Good SEO content writers will help you secure top placement in the search engines, like Google. If your site is buried underneath all of your competitors, your business is likely to suffer. Search engine optimization isn’t about luck or playing favorites. The words on your website’s page will attract the attention of the big search engines and SEO writers know just how to do that. Likewise, very clumsy and obvious SEO attempts (i.e. keyword overuse) can keep you off of page one. Search engines are becoming more intelligent and they can sniff out sites that are trying to trick them.

Your Site has a Low Hit Count
SEO content writers can quickly cause your hits to jump from dozens a day to THOUSANDS a day. The content on your site is that powerful. If your site is a doorway for your business, SEO content can either open the door or close it.

Business is Slow
SEO is a double-edged sword. Just because a machine likes your site and tosses it on a list of search results, doesn’t mean potential customers will like the content. Poor writing will quickly cause people to click a browser’s Back Button. SEO writers not only create content search engines love, but also content people love. SEO is a delicate balancing act. When that balancing is left up to an experienced SEO writer, the results can payoff big time for your company.

Don't have the time to craft optimized content?  Turn to the professionals at Star Content, LLC.  Every content writer on our team has a degree in English, Technical Writing or Journalism and is trained in appropriate organic SEO strategies.  To learn how we can help you add quality content to your website, contact us by calling 661-312-9209.

This article was written by Joseph Kausch, Content Strategist at Star Content, LLC. All rights reserved © Star Content 2010.