What is SEO Content?

SEO friendly content is the type of content that search engines look for. The more interesting and well-written SEO content you have on your site, the more useful your site will be to your customers and the better you’ll do in the major search engine rankings. Search engines like Google are surprisingly smart—they’re able to not just recognize your content but actually evaluate it for quality and readability. If your content isn’t SEO friendly, it won’t do well in the search engines.

Search engine optimization is about more than cramming as many keywords together as many times as possible. Google doesn’t go for this kind of content, and neither will your customers. Your customers want helpful information, they want to be entertained, and/or they want the latest news in your field. Repeating “trendy shoes” over and over again isn’t going to provide them with any of that.

If you choose to act as your own SEO content writer, keep these helpful tips in mind to make your content as SEO friendly as possible.

• Pick keywords and phrases that directly relate to your business. If your services don’t match your SEO content, potential customers won’t stay on your page for long.

• Use three or four keywords per 400 word post. Try to use each of those keywords twice within the 400 words. Using your keywords too much will weigh down your content and distract your reader. Likewise, not using your keywords enough will hurt your visibility in the major search engines.

• Weave your keywords in as seamlessly as possible. Don’t try to cram keywords in where they don’t belong.

• Write about topics that will pique your customer’s interest. Consider including a blog on your website so you can easily add SEO rich reading material on a regular basis that will keep your customers coming back for more.

• For help choosing the best keywords for your website, try Google’s Keyword tool.

The content writers at our company can help you with all of your content writing and SEO website design needs. Contact us today to learn more about our available services.

This article was written by Angela Guess, Content Strategist at Star Content, LLC. All rights reserved © Star Content 2010.