Web Content Writers Provide 5 Tips for Crafting Quality Pages

When it comes to writing for the web, the more organized and simple you can be - the better.  Here is a lean and mean list of 5 tips from our web content writers that is meant help you develop quality text for your site.

1.  Be concise.  Content writers know users do not read web pages like they read like books.  Users scan pages to get information quickly.  Therefore, instead of writing long paragraphs with little separation, keep the writing short and to the point.  Breaking up larger paragraphs into smaller paragraphs will ensure maximum readability. 

2.  Use your headers.  Not only are headers (h1, h2 and h3) good for search engine optimization, they also make sections on a page stand out.  Readers can scan headers to find the information they need without being overwhelmed by hundreds of words.  Keep headers concise and make sure they accurately describe the information that is to follow.  Note:  for SEO purposes, your headers should include your main keywords. 

3.  Keep the most important information at the top of the page.  As a professional web content writer, I know it is important to feature the most pressing information at the top of the page.  Often times, users read the first few sentences and then they move on.  This is why having your most important information featured first is crucial. 

4.  Some things read better as bullets points.  For example, if you are going to list reasons why a prospective customer should work with your company, you should feature these reasons as a bulleted list.  Remember, your website's users do not want to read through a ton of text.  Short, bulleted lists are easy to read, yet provide users with key information they may be looking for.

5.  Use hyperlinks.  Let's say you own a coffee shop website and you are writing a page on coffee beans.  If you mention "dark coffee beans" in the body of your "coffee beans" page, and you have a page dedicated to dark coffee beans, hyperlink the phrase "dark coffee beans" to the appropriate sub-page.  This way, there is fluid navigation between sub-pages and a sound internal linking structure within your website. 

This article was written by Amber Khan, President of Star Content, LLC.  All rights reserved © Star Content 2010.