Organic SEO Secrets

Organic SEO Secrets:  What the "Experts" Don't Want You to Know

The first organic SEO secret I am going to share with you is this:  there aren't any organic SEO secrets! 

Do not allow yourself to be misled by search engine optimization companies that claim to know all the "top secrets" that will get your website on page one of Google.  Trust me when I say there really aren't any hidden organic SEO techniques or tricks that will increase your page rank.  What will increase your page rank is the quality of your content, keyword research and TIME.  

If you are looking for cheap seo tricks, you are already on the wrong path and will have to learn the hard way.  Google rules with an iron fist and has a way of distinguishing the SEO elite from the SEO amateur.  If you want to know the truth, I suggest you keep on reading.  As an organic SEO writer with years of experience, I promise not to lead you astray!  

The Quality of Your Content & Organic SEO
The number one thing you can do to improve your overall page rank is to review the content on your website.  This area is often times overlooked by website owners because they either do not want to write copy themselves or refuse to pay an organic SEO writer to do it for them.  However, what they fail to realize is that their content affects everything from getting web traffic to securing a top spot in the search engines.

Of all the organic SEO tips I could give to my clients, the number one tip I would like to stress is that content is everything and should never be treated as an afterthought.  You absolutely need content on your site that is relevant to your keywords, that provides your users with information and that makes your site a viable resource.
 
Don't believe me?  Take Google's word for it.  In Google's Webmaster Guidelines, the company clearly states that if you want to improve your page rank, you should "create a useful, information-rich site, and write pages that clearly and accurately describe your content."  No hidden organic SEO secrets here - just the bold truth!

Remember:  If the content on your website is poor or irrelevant, you will not rank.  If you do not rank, you will not get traffic.  If you do not get traffic, you will not get customers.  If you do not get customers, you will not make money.

Organic SEO & Keyword Research
Not sure which keywords you should be targeting?  Google offers another great tip, "think about the words users would type to find your pages, and make sure that your site actually includes those words within it."  In our article Keyword Tool:  Google's Gift to Hopeful SEO Gurus, we delve into the topic of keyword research a bit further and explain how people can use Google's keyword tool to their advantage.  Again, the techniques we suggest are well-known organic SEO tips and are by no means secrets or tricks.  

Before you start writing countless words of copy for your website, it is important that you spend time doing keyword research.  If you're not sure where to start, there are countless online articles that offer great bits of advice.  If you wish to take it a step further, we recommend that you work with a trustworthy company that offers organic SEO services.  A company that specializes in search engine optimization can conduct keyword research for you.  This will save you time and also allow you to go after keywords and phrases that deliver relevant traffic to your site.

Be Patient, Organic SEO Takes Time
When it comes to organic SEO, time is crucial and you must be patient as securing top placement in the search engines can take months.  Often times, people do not want to wait it out, so they decide to utilize the services of companies who promise to deliver results quickly.  This is a huge mistake that can cost people thousands of dollars - which are always poorly spent.  Any legitimate SEO company will tell you that it takes time to rank naturally and is not something that can be accomplished over night. 

While it takes time to get top organic SEO placement, it is well worth the wait as the websites on page one get the most clicks and therefore get the most return on their investment (ROI).

This article was written by Amber Khan, founder of Star Content.