Organic SEO FAQs
You Have Questions, Our Organic SEO Company Has Answers
At Star Content, LLC, we spend a lot of time answering questions about our organic SEO services. However, one of the most commonly asked questions is "What is organic SEO and why do I need it?" In this article, we hope to answer some of our clients and readers most pressing questions about search engine optimization - the natural way!
What is organic SEO?
Simply defined, organic SEO is the optimization of a website through the use of keywords, meta data, content writing and link building.
What are organic search results?
Let's say you go to Google, type in a keyword phrase of your desire and click "search". In split seconds, you see a set of listings with urls in the middle (natural organic SEO results) and ads to the right and on the top (paid search results). To get your website to rank in the organic listings, you absolutely need to focus on amping up your organic SEO marketing. Just a friendly little note: the majority of users click on organic search results.
Why is organic SEO so important?
Without organic SEO, you will not rank in Google. Let's face it, the majority of internet users choose to find companies by conducting Google searches - it is the "go to" place on the internet. If you are not listed on the first few pages of Google and fail to secure top positions for keywords, no one will know your website EXISTS. You will be stuck and your website will fail to do what you NEED it to do - generate traffic and increase sales.
Why is organic SEO marketing is so expensive?
When you think about the amount of sales you could get from being listed on page one or two of Google for your desired keyword phrases, you soon realize organic SEO services are not really that expensive. In fact, when you invest in organic SEO marketing, you make a long-term investment that reaps financial rewards for years to come. After you have made a one-time payment for optimization and content development, that single investment will start to increase your web traffic and eventually, increase your sales. Unlike paid advertisements, which you pay for on a monthly basis, some organic SEO services can be paid for with a one-time fee and deliver ongoing return on investment (ROI) for years.
Do I have to update my content to achieve great SEO results?
Yes and no. We recommend that you update your content at least once a year as keyword strategies may change based on search volume. For example, the keyword phrase "affordable red sweaters" may be popular in 2010 and then be replaced by the keyword phrase "cheap blue sweaters" in 2011. Additionally, updating your website's content by posting blogs, articles or new pages encourages search engine spiders to return to your site and crawl - that, my friend, is a very good thing.
What should I think about when it comes to developing an organic SEO strategy?
You should think about your users first and Google second. Sounds counterintuitive, but your website's users are what matter most. Think about what sort of information your website's users want to see because providing that information will most likely increase your sales. We believe that when organic SEO optimization efforts coincide with user content development initiatives, businesses create websites that not only perform well in the search engines, but that win the eyes, minds and wallets of their users.
Why should I choose your organic SEO company?
I could go on and on about the benefits of working with our team of content writers and organic SEO experts, but I won't. What I will say is that our company is not for everyone because we often work with our clients on a long-term basis to produce the best results possible. We are not a company that will take your money and run. Instead, we develop ongoing internet marketing strategies that make sense for your business and your budget. So, you have to be willing to have us stick around for awhile. I guess the fact that some of us have worked for internet giants like Yahoo! helps too. If you want a company that is ethical, experienced, effective and committed to developing long-term relationships with clients - contact us! We want to talk with you. However, if you're looking for an organic SEO company that promises you the sun, the moon and the stars and short term results - don't contact us!
This article was written by Amber Khan, President of Star Content, LLC. All rights reserved © Star Content 2010.